Hotel restaurant dining: The relationship between perceived value and intention to purchase

Ashton, Ann Suwaree, Scott, Noel, Solnet, David and Breaky, Noreen (2010). Hotel restaurant dining: The relationship between perceived value and intention to purchase. In: Proceedings of CAUTHE 2010: Challenge the Limits. 20th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, Hobart, Tasmania, Australia, (1-14). 8-11 February 2010.

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Name Description MIMEType Size Downloads
Author Ashton, Ann Suwaree
Scott, Noel
Solnet, David
Breaky, Noreen
Title of paper Hotel restaurant dining: The relationship between perceived value and intention to purchase
Conference name 20th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference
Conference location Hobart, Tasmania, Australia
Conference dates 8-11 February 2010
Convener School of Management at the University of Tasmania
Proceedings title Proceedings of CAUTHE 2010: Challenge the Limits
Place of Publication Hobart, TAS, Australia
Publisher University of Tasmania
Publication Year 2010
Year available 2010
Sub-type Fully published paper
ISBN 9781862955608
Start page 1
End page 14
Total pages 14
Collection year 2011
Language eng
Abstract/Summary Restaurants affiliated with the hotel industry play an important role increasing revenue and responding effectively to customer expectations. The purpose of this article is to examine how perceived value relates to intention to purchase in a context of hotel restaurant dining. A quantitative approach involving multiple regression analysis sheds light on the effects and role of perceived value in terms of consumption. The findings indicate three key components remain statistically significant and positively contribute to intention to purchase: perceived brand image, perceived quality and perceived sacrifice (both monetary and non-monetary). In this study numerous theoretical implications are invoked for models of perceived value as they relate to intention to purchase and hotel restaurant dining. These implications are essential in developing effective practical strategies for hotel and restaurant management in the hotel restaurant industry.
Keyword Perceived value
Intention to purchase
Hotel restaurant dining
Q-Index Code E1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes session Demand & Marketing Customer Satisfaction & Relationship Marketing

Document type: Conference Paper
Collections: Non HERDC
UQ Business School Publications
 
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Created: Sat, 22 Jan 2011, 16:28:34 EST by Mr Noel Scott on behalf of School of Tourism