Impression of Liusanjie: Effect of mood on experience and satisfaction

Huang, Yanling, Scott, Noel, Ding, Peiyi and Cheng, Daopin (2012) Impression of Liusanjie: Effect of mood on experience and satisfaction. International Journal of Tourism Research, 14 1: 91-102. doi:10.1002/jtr.829

Author Huang, Yanling
Scott, Noel
Ding, Peiyi
Cheng, Daopin
Title Impression of Liusanjie: Effect of mood on experience and satisfaction
Journal name International Journal of Tourism Research   Check publisher's open access policy
ISSN 1522-1970
Publication date 2012-01
Year available 2010
Sub-type Article (original research)
DOI 10.1002/jtr.829
Volume 14
Issue 1
Start page 91
End page 102
Total pages 12
Place of publication Chichester, England
Publisher Wiley
Collection year 2011
Language eng
Abstract This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be signifi cantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing satisfaction and word-of-mouth recommendations. Copyright © 2010 John Wiley & Sons, Ltd.
Keyword Mood
Behavioral intentions
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online: 28 December, 2010.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 8 times in Scopus Article | Citations
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Created: Sat, 22 Jan 2011, 15:25:53 EST by Mr Noel Scott on behalf of School of Tourism