International marketing strategies for Australian agribusiness: a case study

Bovey, Wayne H. (1992) International marketing strategies for Australian agribusiness: a case study The University of Queensland:

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Author Bovey, Wayne H.
Title of report International marketing strategies for Australian agribusiness: a case study
Formatted title


Publication date 1992
Place of publication The University of Queensland
Total pages 106
Language eng
Subjects 1503 Business and Management
Formatted abstract

Research Summary

 

Objectives of the Report

The objective of the research report is to apply the principles of competitive advantage and international marketing management to Australian agribusiness. Such principles are then developed in a case study.

 

Methodology

The report consists of three parts. Part 1 provides a literature review of the fundamentals of corporate strategy and international marketing management. Part 2 of the report outlines the merits of this literature as applied to Australian agribusiness. Part 3 takes the form of a case study whereby the findings of Part 2 are applied to an Australian Horticultural Industry participating in Asian markets.

 

Results

The results demonstrate how the principles of competitive advantage and international marketing can be applied to Australian agribusiness. The case study shows how to implement a value-added segmented strategy through the marketing mix.

 

Conclusions

For Australian agriculture to adapt to the increasing change in the domestic and global environment taking advantage of the opportunities that exist, a knowledge and understanding of modern strategic management principles is vital.


Document type: Research Report
Collection: MBA reports
 
Citation counts: Google Scholar Search Google Scholar
Created: Thu, 20 Jan 2011, 11:40:47 EST by Ning Jing on behalf of The University of Queensland Library