The use of CPM techniques in developing a sustainable competitive advantage in the provision of legal services to large projects

Landsberg, Ross Philip (1991) The use of CPM techniques in developing a sustainable competitive advantage in the provision of legal services to large projects The University of Queensland:

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Author Landsberg, Ross Philip
Title of report The use of CPM techniques in developing a sustainable competitive advantage in the provision of legal services to large projects
Formatted title


Publication date 1991
Place of publication The University of Queensland
Total pages 61
Language eng
Subjects 1503 Business and Management
Formatted abstract
This Thesis provides an overview of the industry of the provision of legal services, then seeks to analyse that industry having regard to Porters' competing forces with a view to developing an appropriate strategy for maintaining a sustainable competitive advantage.

In addition, the Thesis examines recent Swedish literature dealing with differences between service industries and manufacturing industries with a focus on the service delivery system and the importance of image in maintaining a competitive advantage.

The Thesis then traces the development of CPM and PERT methodology for project management and applies this methodology to case studies where CPM techniques are used to better manage the provision of legal services in a timely and cost effective manner and also to provide for a better form of reporting to the client during the development of a major project and the carriage of a major piece of litigation.

The Thesis submits that the use of the technique complimented the image that the legal firm had otherwise developed and assisted in the marketing of the firm to the target segment previously identified.


Document type: Research Report
Collection: MBA reports
 
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Created: Tue, 11 Jan 2011, 10:27:27 EST by Ning Jing on behalf of The University of Queensland Library