This thesis examines the applicability of Michael E. Porter’s techniques for competitive strategy analysis and examines its relativity to an environment outside of the United States. Porter extends beyond the basic framework of strategic management and has linked corporate strategy techniques with theories in industrial organization. The approach used by Porter is examined against the backdrop of the mere traditional techniques used for “doing" strategic planning. By way of example, a case study is undertaken an emerging Australian industry - the merchant banking industry - to which Porter’s techniques are systematically applied. The industry participants of merchant banking are outlined the structure of the industry defined the competitors analyzed using Porter's techniques and the methodology to be used in formulating a strategic plan is discussed for an existing competitor in the industry. In light of the case study, the conclusion is reached that Porter’s techniques are applicable and of use. However certain shortcomings are also mentioned in particular, the lack of differentiation between industry growth and market size growth, a bias towards analyzing consumer or industrial manufacturing industries and the difficulty of obtaining input data for the Porter style of analysis. Recommendations are made that further research be conducted on both service and manufacturing industries and in the various environmental types i.e. maturing, declining and global.