Services, as a part of world economic activity, is increasing year by year. As nations develop and grow the need for services increases, along with the need to develop infrastructure. Therefore the provision of construction consulting services should be in high demand worldwide, particularly in developing nations.
Australia has not been as active in construction consulting services (CCS) internationally in comparison with other nations. Opportunities for internationalisation exist, particularly among Australia's developing neighbours where Australia should have a comparative advantage in offering these services.
Research is in its infancy on internationalising opportunities for services, and moreso of construction services. This report reviews the current literature pertaining to global trade, particularly in services, and attempts to provide a model process for internationalisation of construction consulting services.
Central findings of this report include:
• Australian CCS have a comparative and competitive advantage in relation to Asian/Pacific developing nations.
• A general internationalisation process for CCS firms can be postulated
• CCS are a personal service and information gathering and opportunity identification and analysis are conducted on a person to person basis
• In relation to the above, strategic decisions relating to the long term view are not always considered as CCS firms can operate on a project to project basis
• CCS firms could improve their decision making by more thorough investigation of the international business environment and by using more formal decision making processes.
• Australian CCS firms should attempt to tie into the Asian market through FDI and link into the ethnic Chinese community.