Mature industrial countries are undergoing a change in economic structure, moving from manufacturing to services. Nowadays service sectors become one of the fastest growing sectors in the world. Many service firms are forced to speed up their pace to globalize.
However, services are different from goods and most frameworks used to aid managerial decision making in multinationals are largely based upon data collected in the manufacturing sectors. Hence, the international expansion of service requires somewhat of distinctive strategies.
This article is going to examine how far these frameworks apply to the service sectors through literature review. Starting from talking about Porter's competitive advantages and national advantages, the phase model of international business developt1lent is provided to gain a general idea about globalization processes. Then services are defined and successful service management systems and issues are argued.
The differences between goods and services are addressed and their implication for international business is discussed. Strategy trends affecting the service industry are presented and are followed by the key concepts for formulating successful global service strategies. Finally, the frameworks are offered to guide the globalization process for service firms. All the arguments are supported by concrete examples.