This report is a detailed and comprehensive analysis of the Australian Computer Industry. It identifies the opportunities and threats by looking at current technological developments and problems faced by companies in the industry. Government regulations are an important consideration for potential entrants.
Strategic recommendations are made for participants and potential entrants who are considering investing in the Computer Industry. Four to five major multinational companies are consolidating their positions in all segments of the industry.
Local firms are facing several infrastructural problems such as inadequate access to proven technology from overseas, inadequate R&D focus toward applied research and lack of management skills and commercial experience. Australian computer manufactures are finding it difficult to compete in world markets on the basis of cost, particularly in areas of high volume standard products. Opportunities are mainly in specific computer application areas. Therefore, strategies should be directed toward developing products to meet special purpose applications and be clearly differentiated from those of the competitors.
The future is bright with the government talking positive action to assist the local industry. Useful government schemes are:
-The Export Market Developments Grant Scheme (EMDG).
-The Offset Scheme.
-The Grant for Industrial Research and Development (GIRD).
-The New Small Exporters Scheme.