Through the lenses of culture: Chinese consumers' intentions to purchase imported products

Liu, Shuang, Smith, Joanne. R., Liesch, Peter. W., Gallois, Cindy, Ren, Yi and Daly, Stephanie (2011) Through the lenses of culture: Chinese consumers' intentions to purchase imported products. Journal of Cross-Cultural Psychology, 42 7: 1237-1250. doi:10.1177/0022022110383315

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads

Author Liu, Shuang
Smith, Joanne. R.
Liesch, Peter. W.
Gallois, Cindy
Ren, Yi
Daly, Stephanie
Title Through the lenses of culture: Chinese consumers' intentions to purchase imported products
Journal name Journal of Cross-Cultural Psychology   Check publisher's open access policy
ISSN 0022-0221
1552-5422
Publication date 2011-10
Year available 2010
Sub-type Article (original research)
DOI 10.1177/0022022110383315
Open Access Status
Volume 42
Issue 7
Start page 1237
End page 1250
Total pages 14
Place of publication Thousand Oaks, CA, U.S.A.
Publisher Sage
Collection year 2011
Language eng
Formatted abstract
This study examines the influence of culture on Chinese consumers’ intentions to purchase Australian products. Data were obtained from an online survey completed by 3,171 respondents across 20 cities in China. Results indicate that ingroup influence, product perception, but not marketing efforts have a significant main effect on purchase intentions. In addition, ingroup influence moderates the effects of product perception and marketing efforts on intentions. When ingroup influence is low, product perception has a greater impact on purchase intention than when ingroup influence is high. Similarly, marketing efforts have a greater impact on purchase intention when ingroup influence is low than when it is high. In addition, self-identity as a consumer of imported products also moderates the strength of association between product perception and purchase intention. When self-identity is low, product perception has a greater impact on purchase intention than when self-identity is high. Implications of the findings for theory and practice, in the context of trade between an individualistic culture like Australia and a collectivistic one like China, are discussed.
Keyword Chinese consumers
Ingroup influence
Product perception
Purchase intention
Self-identity
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online 30 November, 2010.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
School of Communication and Arts Publications
UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 7 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Fri, 07 Jan 2011, 11:10:06 EST by Dr Shuang Liu on behalf of School of Journalism and Communication