Entrepreneurs generally solve problems without advisors or educators, and the entrepreneurial literature doesn't explain processes used by entrepreneurs. The research project sets out to develop a new perspective on entrepreneurship, by clarifying its nature, defining it, analysing the non-entrepreneurial literature to account for entrepreneurial processes, and generating problems for research and guidance for advisors. The project methodology is exploratory literature research supplemented by contemplative theory building. The project found that existing definitions focus on the entrepreneur from a macro viewpoint, and suggests a new approach looking at functions, activities and processes at the individual level. With this perspective, the core entrepreneurial function is decision making under uncertainty about scarce resources, in order to take part in a new' market transaction at a later time, with the expectation of a rewarding outcome. To succeed, entrepreneurial functioning must be extended to include market making and organisation making activity, both of which require information handling and decision making processes. These processes have a dominant and necessary intuitive mode, and involve affect as well as cognition. This has major implications for theory development, which needs to focus on these processes.' The existence of an opportunistic psychological strategy used by entrepreneurs is proposed. this strategy is self-reinforcing and reduces cognitive costs. A new focus for research including events, processes, activities and systems of action is proposed, based around a study of entrepreneurial heuristics. Persistence with rationalistic decision aids or counselling could affect entrepreneurial success, and new non-traditional methods are needed which are grounded in fundamental entrepreneurial processes.