Understanding the motivation and travel behavior of cycle tourists using involvement profiles

Ritchie, Brent W., Tkaczynski, Aaron and Faulks, Pam (2010) Understanding the motivation and travel behavior of cycle tourists using involvement profiles. Journal of Travel and Tourism Marketing, 27 4: 409-425. doi:10.1080/10548408.2010.481582


Author Ritchie, Brent W.
Tkaczynski, Aaron
Faulks, Pam
Title Understanding the motivation and travel behavior of cycle tourists using involvement profiles
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
1540-7306
Publication date 2010-06
Sub-type Article (original research)
DOI 10.1080/10548408.2010.481582
Open Access Status
Volume 27
Issue 4
Start page 409
End page 425
Total pages 17
Place of publication Philadelphia, United States
Publisher Routledge
Collection year 2011
Language eng
Abstract Bicycle tourism is a growing niche tourism market which has potential economic, social, and environmental outcomes for individual participants and host communities. However, there has been a lack of research into heterogeneity of this market and their respective motivations and behavior. This article applies the concept of enduring involvement, in conjunction with tourist motivational theory, to segment and better understand cycle tourist behavior and intentions. A total of 564 completed questionnaires was collected from an online survey of bicycle club members in Australia. Respondents were segmented into five initial clusters by their level of enduring involvement. A number of significant differences were found on their travel motivations, travel behavior, and behavioral intentions, as well as their sociodemographics and cycling behavior. The results lend support to the application of enduring involvement in a tourism context to better understand the behavior of niche markets which include popular leisure pursuits. Recommendations as a result of the findings are made for product development and marketing communication, while future research opportunities are also outlined. © Taylor and Francis Group, LLC.
Keyword Involvement
Segmentation
Cycle
Tourism
Niche
Leisure
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 19 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 35 times in Scopus Article | Citations
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Created: Sun, 02 Jan 2011, 00:12:13 EST