Queensland brand

Spearritt, Peter and Stell, Marion (2010) Queensland brand. Queensland Historical Atlas: Histories, Cultures, Landscapes, 2009-2010 .

Author Spearritt, Peter
Stell, Marion
Title Queensland brand
Journal name Queensland Historical Atlas: Histories, Cultures, Landscapes
ISSN 1838-708X
Publication date 2010-11-12
Sub-type Article (original research)
Open Access Status
Volume 2009-2010
Total pages 4
Place of publication Brisbane, Australia
Publisher Queensland Historical Atlas
Collection year 2011
Language eng
Subject 210303 Australian History (excl. Aboriginal and Torres Strait Islander History)
Original Creative Work - Other
Formatted abstract
Queensland, twice the size of New South Wales and eight times the size of Victoria. That’s how the recently established Government Tourist Bureau promoted the state on postcards in 1912. In 2008 Prime Minister Kevin Rudd couldn’t resist pointing out to American President George Bush that Queensland was bigger than Texas. Few in Queensland ever mention that Western Australia is bigger still.

When Captain Arthur Phillip claimed the entire continent for the British Crown in 1788, the rights to country of the Indigenous occupants were not recognised. The individual colonies of Australia became embroiled in a fierce competition to attract migrants, and later investment and tourists.

Over time this question of how to market Queensland has been asked by emigration agents, tourist bureaux, governments, premiers, airlines, breweries, publishers, authors, artists, mining companies, advertising agencies and real estate agents. The response has in turn shaped the very nature of Queensland and what it means to be called a Queenslander – sometimes unflatteringly.
Keyword Advertising
Gold Coast
Joh Bjelke-Petersen
Sunshine State
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Date created: 12 November 2010

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Created: Thu, 23 Dec 2010, 16:35:30 EST by Marion Stell on behalf of School of Historical and Philosophical Inquiry