Competitive strategy within the Australian fertilizer industry

Winch, Braydon (1992) Competitive strategy within the Australian fertilizer industry The University of Queensland:

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Author Winch, Braydon
Title of report Competitive strategy within the Australian fertilizer industry
Formatted title


Publication date 1992
Place of publication The University of Queensland
Total pages 124
Language eng
Subjects 1503 Business and Management
Formatted abstract
This research report utilises Porters five sector model to analyse the competitive structure of the Australian fertilizer industry. This analysis is used as case study material for application of recommended strategies for growth and decline markets derived from an extensive literature review in the field of competitive strategy.

The case of the growing Queensland urea market was considered and strategic alternatives to assist the existing dominant monopoly retain its market position were considered. Due to the lack of structural barriers protecting the dominant monopoly loss of market position and an increasingly competitive industry structure are predicted. The declining market for superphosphate in New South Wales was also considered. Strategies being followed by the dominant competitors within the industry were found to be consistent with those associated with the product life cycle and Porters analysis of industry evolution.

By conducting a structural analysis of an Australian industry which is currently experiencing significant change in its competitive structure and by applying strategic alternatives consistent with a literature review of major contributions to the field of competitive strategy this research report provides a basis for predicting future developments within two specific product markets of the Australian fertilizer industry. Opportunities for future research to determine the outcome of hypothesised industry developments were identified.


Document type: Research Report
Collection: MBA reports
 
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Created: Wed, 22 Dec 2010, 17:59:04 EST by Ning Jing on behalf of The University of Queensland Library