Strategic management: case studies in strategy development approaches

Kuan, Soh Tze (1997) Strategic management: case studies in strategy development approaches The University of Queensland:

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Author Kuan, Soh Tze
Title of report Strategic management: case studies in strategy development approaches
Formatted title


Publication date 1997
Place of publication The University of Queensland
Total pages 93
Language eng
Subjects 1503 Business and Management
Formatted abstract
The primary objective of this study is to undertake two case studies in strategy development approaches and processes undertaken by large Singapore-based companies, IBM Singapore Pte Ltd and Stock Exchange of Singapore Ltd. Its secondary objectives are to explore the views put forth by Richard Whittington in his 1993 book entitled "What is Strategy - And Does it Matter?” with respect to his four generic approaches to strategy, namely classical, evolutionary, processual and systemic approaches, find resemblances between the strategy development approaches and processes undertaken by the two companies with one •or more of Whittington's four generic approaches to strategy and study attitudinal and cultural factors towards strategy development of the two companies.

This report begins with a literature review describing four generic approaches to: strategy, namely classical, evolutionary, processual and systemic approaches as classified' by Whittington (1993). Whittington classifies the four approaches along two dimensions, that of outcomes of strategy (either profit maximizing or pluralistic), and that of processes (either deliberate or emergent). The main conclusions that can be drawn from the two case studies are:

• the strategy development approach undertaken by IBM ASEAN/SA and Singapore more closely assembles Whittington's classical approach to strategy with some elements of processual approach. The main characteristics of the strategy development approach of IBM ASEAN/SA and Singapore include attachment to rational analysis, separation of conception and execution, commitment to profit maximisation.

• the strategy development approach undertaken by Stock Exchange of Singapore is characterised by a mix of classical, processual and systemic approaches. The main characteristics of the strategy development approach of SES include attachment to rational analysis and “bounded rationality" separation of conception and execution and an Asian management style and influence in strategy development.


Document type: Research Report
Collection: MBA reports
 
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Created: Tue, 21 Dec 2010, 15:08:08 EST by Ning Jing on behalf of The University of Queensland Library