The objective of this research report is to assess the prospects of the various participants involved in the agricultural tractor industry in Australia. Of particular concern to the author is the question of continuing viability of participants at the dealership level in the industry, and specifically the future prospects for Australian holders of Chamberlain-John Deere franchises.
As a consequence of the fragmented nature of the industry, consolidated data and industry specific information is not readily available; thus this report attempts to assemble, collate, and analyse the information and data which is available as a means of justifying the final conclusions drawn.
The analysis indicates that the agricultural tractor industry is undergoing extensive rationalisation in response to a prolonged period of depressed trading conditions which in turn is a consequence of an oversupply situation existing in the worlds commodity markets.
The report concludes that Chamberlain-John Deere dealers are well positioned to emerge as survivors from the market slump being experienced in the 19808.