What makes a successful business plan?

Murphy, C. G. (1988) What makes a successful business plan? The University of Queensland:

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Author Murphy, C. G.
Title of report What makes a successful business plan?
Formatted title


Publication date 1988
Place of publication The University of Queensland
Total pages 175
Language eng
Subjects 1503 Business and Management
Formatted abstract
Venture capital organizations provide funds for high risk/high return situations. When deciding which ventures to fund, venture capitalists typically review each venture's business plan. A business plan provides details about the venture, together with projections for its future operations. The aim of this study then, is to research the factors venture capitalists consider when evaluating business plans. In so doing, special attention is paid to those factors that enhance a venture's chances of being funded.

During the course of this study, a number of broad issues requiring further analysis were identified. These issues included: the venture's management team; the product or service being marketed by the venture; the particular market(s) being targeted; and the venture's export potential. A number of hypotheses concerning these issues were proposed. These hypotheses were then tested through a questionnaire sent to forty-four venture capital organizations in Australia.

Twenty-two responses were subsequently received. An analysis of the responses reveals a number of distinct preferences that venture capitalists have, when deciding whether or not to fund a venture. These preferences are outlined and a list of important considerations proposed for the preparation of business plans.


Document type: Research Report
Collection: MBA reports
 
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Created: Thu, 16 Dec 2010, 13:33:11 EST by Ning Jing on behalf of The University of Queensland Library