Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences

Ballantyne, Roy, Packer, Jan and Sutherland, Lucy A. (2011) Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences. Tourism Management, 32 4: 770-779. doi:10.1016/j.tourman.2010.06.012

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Author Ballantyne, Roy
Packer, Jan
Sutherland, Lucy A.
Title Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
Publication date 2011-08
Year available 2010
Sub-type Article (original research)
DOI 10.1016/j.tourman.2010.06.012
Open Access Status File (Author Post-print)
Volume 32
Issue 4
Start page 770
End page 779
Total pages 10
Editor Chris Ryan
Place of publication Exeter, United Kingdom
Publisher Elsevier Science
Collection year 2011
Language eng
Formatted abstract
One of the aims of wildlife tourism is to educate visitors about the threats facing wildlife in general, and the actions needed to protect the environment and maintain biodiversity. To identify effective strategies to achieve this aim, this paper examines participants' memories of their wildlife tourism experiences and explores processes through which such experiences can lead to long-term changes in conservation behaviour. Findings are based on 240 visitors' extended open-ended responses to a follow-up web survey administered approximately four months after a visit to one of four marine-based wildlife tourism venues in Southeast Queensland. Qualitative analysis revealed four levels of visitor response to the experience, implying a process involving what visitors actually saw and heard (sensory impressions), what they felt (emotional affinity), thought (reflective response), and finally what they did about it (behavioural response). Recommendations are provided for ways tourism managers and wildlife interpreters can maintain and strengthen these dimensions of memorable experiences in order to enhance visitor satisfaction and encourage visitors' long-term adoption of environmentally sustainable practices.
© 2010 Elsevier Ltd. All rights reserved.
Keyword Emotion
Environmental behaviour
Environmental interpretation
Environmental behaviour
Tourist behaviour
Visitor experiences
Wildlife tourism
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online: 9 July 2010.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 69 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 84 times in Scopus Article | Citations
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Created: Thu, 16 Dec 2010, 09:18:35 EST by Roy Ballantyne on behalf of School of Tourism