This thesis examines the Developing structure of the Household Telecommunications Industry in Australia in the light of rapidly converging technologies. A study of the environment in relation to the three main areas of impact - regulation, technology and uncertainty - is undertaken, systematically discussed, and concludes with an environmental scan. A market analysis involving demand potential, Rogers Diffusion Theory and Market Shares, highlights that this market is still at an early stage of evolution, although now experiencing rapid developments. Drucker's theories of innovative opportunity are applied to the industry, the structure of the industry analysed using Porter's value chain, and the two main competitors outlined and compared. It would appear that our future lies globally.