The product life cycle and new station wagon registrations in Australia - 1957-1974.

Cameron, Barry Joseph (1977) The product life cycle and new station wagon registrations in Australia - 1957-1974. The University of Queensland:

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Author Cameron, Barry Joseph
Title of report The product life cycle and new station wagon registrations in Australia - 1957-1974.
Formatted title


Publication date 1977
Place of publication The University of Queensland
Total pages 77
Language eng
Subjects 1503 Business and Management
Formatted abstract
Having adjusted the sales/registration patterns of station wagons in Australia from 1957-74 to take account of changes in population and levels of economic activity, the study sought to identify the extent to which sales/ registrations patterns of station wagons (overall as a product class, by brand, and by individual model) followed the pattern hypothesised by product life cycle theory.

With minor exceptions, the hypothesised pattern (generally of the order of a second degree polynomial) was found to be appropriate for describing sales over time at all levels of analysis.

Attempts to quantify, by means of multidimensional scaling using INDSCAL, the dimensions of the individual models within the product class station wagons (though showing usefulness and appropriateness of the technique in researching the market for motor vehicles) were not able to be completed because of difficulties involved in data transposition and manipulation with available computing equipment.

Document type: Research Report
Collection: MBA reports
 
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Created: Wed, 15 Dec 2010, 10:46:27 EST by Muhammad Noman Ali on behalf of The University of Queensland Library