Framework for mobile marketing: The locales framework

Lee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. In Key Pousttchi and Dietmar G. Wiedemann (Ed.), Handbook of research on mobile marketing management (pp. 37-57) Hershey, PA, United States: IGI Global.

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Author Lee, Dennis
Muhlberger, Ralf
Brown, Mark
Title of chapter Framework for mobile marketing: The locales framework
Title of book Handbook of research on mobile marketing management
Place of Publication Hershey, PA, United States
Publisher IGI Global
Publication Year 2010
Sub-type Research book chapter (original research)
Year available 2011
Series Advances in e-business research series
ISBN 9781605660745
1605660744
9781605660752
1605660752
Editor Key Pousttchi
Dietmar G. Wiedemann
Chapter number 3
Start page 37
End page 57
Total pages 21
Total chapters 25
Collection year 2011
Language eng
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Description: xxxii, 548 p. : ill. ; 29 cm.

 
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Created: Tue, 14 Dec 2010, 18:37:19 EST by Karen Morgan on behalf of UQ Business School