This report is a study of the Queensland fibreglass powerboat manufacturing industry, from the manufacturers perspective. It is limited to trailerable powerboats of 2.5m in width.
This study looked at those aspects of the industry which presented it with the greatest threats. The ideal substitute the aluminium powerboat deservedly received considerable attention, as did the available technology which if not utilised by the industry may see its eventual demise.
The market place was examined in detail identifying market share, how it was shared, by whom it was shared and in what proportions.
In addition the study examined the Industry Structure in regards to the threat to entry, competitive rivalry, bargaining power of suppliers and buyers.
Finally, and in partial response to suggestions from the secretary of the Queensland Boating Industry Association the following subjects were looked at :
* The contribution of the fibreglass powerboat industry to State and Federal governments.
* The contribution by governments to the Industry.
* The lack of the availability of industry information.
* The promotion and advertising activities of the industry.