Trade policy, trade promotion and export promotion - A "networking information" approach to Co-ordinated program development.

Rea, Geoffrey (1995) Trade policy, trade promotion and export promotion - A "networking information" approach to Co-ordinated program development. The University of Queensland:

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Author Rea, Geoffrey
Title of report Trade policy, trade promotion and export promotion - A "networking information" approach to Co-ordinated program development.
Formatted title


Publication date 1995
Place of publication The University of Queensland
Total pages 120
Subjects 1503 Business and Management
Formatted abstract
This Research Report addresses the role leading into the 21st Century for national trade and investment facilitation organisations such as Department of Foreign Affairs & Trade (DFAT)/Austrade in the context of what has been dubbed the "Pacific Century". It seeks to evaluate the processes by which a country like Australia develops its strategic trade policy responses and practical export promotion programs, and if they are commensurate with the offerings of our competitors.

The research approach adopted is a literature review of the subject areas of national trade policy development, trade promotion programs usually applicable at the national industry level and the more targeted export promotion programs directed at individual active and potential exporters. A "networking information" perspective is used to link the three areas of literature research derived from a model of “exporter needs" and recent research by Austrade of segments of its client database.

The Research Report concludes that through the on-going development within Austrade of a systematised solution called the Export Opportunities System (EOS) that "networking information” is a significant incremental step in the development of a “networking” culture in Australian industry. Through relevant examples, it shows how such an approach can already provide a wealth of data for the modelling and analysis of Australia’s strategic trade policy responses, appropriate trade promotion programs for addressing industry development needs, and a tailoring of export promotion programs to better address the needs of individual Australian exporters.

Document type: Research Report
Collection: MBA reports
 
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Created: Mon, 13 Dec 2010, 13:01:51 EST by Muhammad Noman Ali on behalf of The University of Queensland Library