Management of foreign business in Japan

Darnell. Steven (1996) Management of foreign business in Japan The University of Queensland:

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STEVEN_DARNELL_1996.pdf Full text application/pdf 4.52MB 1
Author Darnell. Steven
Title of report Management of foreign business in Japan
Publication date 1996
Place of publication The University of Queensland
Total pages 57
Language eng
Subjects 1503 Business and Management
Formatted abstract
This report identifies the main issues facing foreign technology based companies when entering the Japanese market. Four main issues are addressed: market structure, market entry, clientele management, and personnel management. The report outlines how market structures in Japan are significantly affected by group type behaviour exhibited by many Japanese companies; how meeting customer expectations involves developing personal, trusting, long term relationships based on excellence in product quality, service, and development; and how meeting the expectations of Japanese employees involves long term commitments and behavioural environments unfamiliar to Western business culture. The report concludes that visions need to be long term, rather than short term, to successfully establish a technology based business in Japan.

Document type: Research Report
Collection: MBA reports
Citation counts: Google Scholar Search Google Scholar
Created: Fri, 10 Dec 2010, 11:32:06 EST by Ning Jing on behalf of The University of Queensland Library