This research project examines the value to Australia of the tourism industry and some critical issues which face the Federal Government if it is to optimize the potential of this industry. Particular emphasis is placed on the planning and co-ordination of Australian tourism activities, the role of the transport industry, and employment issues associated with tourism.
Outline of this study
Chapter 1 describes the development of tourism as an industry emphasizing the importance of tourism in particular to people in developed countries.
Chapter 2 explains the significance of the tourist industry in Australia, detailing the volumes of visitors, the money they spend, and the jobs they create as a direct and indirect result.
Chapter 3 deals specifically with the issue of planning and co-ordinating tourist activity in Australia, comparing the experiences of Canada and New Zealand. Issues such as the environment and infrastructure are discussed.
Chapter 4 addresses the complicated issues confronting the transport industry and relates these to the needs of the tourist industry.
Chapter 5 looks at the needs of employees within the tourism and hospitality industries, and how their rewards can be dovetailed with the needs of industry operators to provide good service at competitive rates. Training for the industry is also discussed.
Chapter 6 suggests conclusions about the value of tourism to Australia and the consequent need to professionalise the industry, and work towards optimizing the overall tourism industry. In summary, it is suggested that two national bodies be sponsored at high level by the Australian Government:
(i) a national "Chamber of Tourism" to bring together and co-ordinate the diverse tourism interests in our society, on a voluntary basis.
(ii) a national "Centre for Tourism Studies" to provide the research input required by interested parties, and to co-ordinate training and relevant educational programs at all levels.