Trends in the clothing industry: Implications for Australian clothing companies. The stubbies clothing company - A case study.

Fenn, Eric (2000) Trends in the clothing industry: Implications for Australian clothing companies. The stubbies clothing company - A case study.. , Graduate School of Management, The University of Queensland.

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Author Fenn, Eric
Title Trends in the clothing industry: Implications for Australian clothing companies. The stubbies clothing company - A case study.
School, Department or Centre Graduate School of Management
Institution The University of Queensland
Publication date 2000
Total pages 168
Subject 14 Economics
15 Commerce, Management, Tourism and Services
Formatted Abstract/Summary
This Research Report presents an assessment of trends in the manufacture of clothes both overseas and in Australia. By 1992 the clothing industry will be faced with a flood of cheap, imported clothes. Unless radical changes are made in manufacturing systems many clothing companies will close. Furthermore, radical changes will also need to be made to organisational cultures; employees will need to be given more responsibility and involvement in their work environment.

The Report reviews how one leading clothing company (The Stubbies Clothing Company) currently operates. A strategic audit is then provided.

A review of the clothing industry is given in Chapter One. Porter's model is used to provide a theoretical framework for an overview of the clothing industry. A brief outline of The Stubbies Clothing Company is then given.

Aspects of the Australian economy are given in Chapter Two with particular emphasis given to the current balance of payments dilemma.

Chapter Three looks at the strategic use of technology. The clothing industry is currently labour intensive but this will slowly change as greater utilisation of technology occurs. The strategic use of technology will become very important as will the need for closer working relationships between Marketing and Manufacturing departments.

Clothing firms will need to develop a greater awareness for innovation within the workforce. More efficient systems and procedures need to be developed. Chapter Four discusses the implications of the need for innovation.

Innovation best occurs when the company culture is such that employees are valued by management. Chapter Five firstly looks at the theoretical elements of culture and then considers the link between culture and strategic change.

Overseas experience shows that successful clothing companies have moved towards quick response manufacturing. Chapter six of this Report recommends that Australian clothing need to move in this direction.

Chapter Seven reviews the current situation at The Stubbies Clothing Company. Areas such as strategic plans and current strategies are reviewed.

One of the problems the Company has is in the Marketing Department. Chapter Eight outlines areas of weakness, especially with market research, brand image and the introduction of new products.

Employee perceptions of The Stubbies Clothing Company are identified in Chapter Nine. The Company has many problems to resolve if it is to become a more satisfying place to work.

Finally, conclusions and recommendations are made in Chapter Ten. Firstly, it seems clear that the Company will need to make radical changes to its manufacturing systems by moving away from traditional bundle systems to quick response manufacturing. Secondly, major efforts will have to be made to develop a culture which will support the need to develop a multi-skilled, flexible workforce.

Document type: Department Technical Report
Collection: MBA reports
Citation counts: Google Scholar Search Google Scholar
Created: Mon, 06 Dec 2010, 16:34:43 EST by Ning Jing on behalf of The University of Queensland Library