An investigation of the causes of new product failure

Sim, Lee Yew. (1976). An investigation of the causes of new product failure Master's Thesis, School of Business, The University of Queensland.

       
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Author Sim, Lee Yew.
Thesis Title An investigation of the causes of new product failure
School, Centre or Institute School of Business
Institution The University of Queensland
Publication date 1976
Thesis type Master's Thesis
Total pages 145
Language eng
Subjects 14 Economics

 
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