On measurement of brand loyalty

Frame, P. K. (1978). On measurement of brand loyalty Master's Thesis, School of Business, The University of Queensland.

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Author Frame, P. K.
Thesis Title On measurement of brand loyalty
School, Centre or Institute School of Business
Institution The University of Queensland
Publication date 1978
Thesis type Master's Thesis
Total pages 66
Language eng
Subjects 14 Economics

Document type: Thesis
Collection: UQ Theses (non-RHD) - UQ staff and students only
Citation counts: Google Scholar Search Google Scholar
Created: Wed, 01 Dec 2010, 17:15:22 EST by Ning Jing on behalf of The University of Queensland Library