Exploring consumer perceptions of green restaurants in the US

Schubert, Franziska, Kandampully, Jay, Solnet, David and Kralj, Anna (2010) Exploring consumer perceptions of green restaurants in the US. Tourism and Hospitality Research, 10 4: 286-300. doi:10.1057/thr.2010.17

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Author Schubert, Franziska
Kandampully, Jay
Solnet, David
Kralj, Anna
Title Exploring consumer perceptions of green restaurants in the US
Journal name Tourism and Hospitality Research   Check publisher's open access policy
ISSN 1467-3584
Publication date 2010-10
Year available 2011
Sub-type Article (original research)
DOI 10.1057/thr.2010.17
Volume 10
Issue 4
Start page 286
End page 300
Total pages 15
Place of publication London, England
Publisher Palgrave Macmillan
Collection year 2011
Language eng
Abstract Consumer attitudes and behavioural intentions towards environmentally sustainable practices in restaurants is an under-explored area in the hospitality literature, despite the growing green trend. This article analyses data collected from 455 restaurant customers across five casual dining restaurants to gain insight into consumer attitudes towards, and willingness to pay more for, restaurants that engage in green practices. The findings illustrate that there is an unfilled market niche for green restaurants, as customers care about restaurants protecting the environment and would be willing to pay more to offset any additional costs associated with green practices. © 2010 Macmillan Publishers Ltd.
Keyword Green
Consumer attitudes
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes published online 13 September 2010.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
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Created: Mon, 29 Nov 2010, 14:06:42 EST by Miss Anna Hood on behalf of School of Tourism