Valuation of the quality characteristics of Australian fruit juices : a hedonic analysis

Weemaes, Hans. (2000). Valuation of the quality characteristics of Australian fruit juices : a hedonic analysis Honours Thesis, School of Economics, University of Queensland.

       
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Author Weemaes, Hans.
Thesis Title Valuation of the quality characteristics of Australian fruit juices : a hedonic analysis
School, Centre or Institute School of Economics
Institution University of Queensland
Publication date 2000
Thesis type Honours Thesis
Total pages 123
Language eng
Subjects 14 Economics
Formatted abstract The Australian fruit juice industry has an oligopolistic market structure with two firms dominating the market. Firms in the industry compete primarily through the development of new products, and not through price. Fruit juice is a heterogenous product. Consumers are given a choice of different blends such as pineapple-orange or apple-grapefruit. They can purchase a single serve container, enough for a child's lunch, or 2 litre containers able to meet the requirements of a household for a number of days. The development of products with a wide range of characteristics has occurred because manufacturers and retailers evidently believe that consumers place a value on these characteristics.

The primary aim of the thesis is to investigate the part played by the quality attributes of fruit juice in influencing fruit juice consumption. The focus of the study is on the overall market valuation of the various fruit juice characteristics and is not particularly concerned with consumers' valuation via their preferences nor producers' factor costs. Data collected from a major South-East Queensland supermarket is used to try to infer the value consumers place on these attributes. The methodology followed is based upon Lancaster's (1991) attributes model. Two models are proposed in the thesis: a linear and polynomial model. According to the results, consumers pay a premium for convenience, nutrition and information. Models such as these are important adjuncts for marketers of fruit juice as the estimation of implicit prices are potentially usefully tools in strategic marketing.

 
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Created: Wed, 24 Nov 2010, 11:10:34 EST by Muhammad Noman Ali on behalf of The University of Queensland Library