Valuation of the brand assets of a geographical location : an examination of Noosa

Dash, Stephen. (2005). Valuation of the brand assets of a geographical location : an examination of Noosa Honours Thesis, School of Business, The University of Queensland.

       
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Author Dash, Stephen.
Thesis Title Valuation of the brand assets of a geographical location : an examination of Noosa
School, Centre or Institute School of Business
Institution The University of Queensland
Publication date 2005
Thesis type Honours Thesis
Total pages 110
Language eng
Subjects 15 Commerce, Management, Tourism and Services
Formatted abstract Valuation of an intangible asset of a geographical region has not been attempted using market based methods. This study is motivated by the lack of public sector intangible asset valuation literature and the difficulties encountered by practitioners when applying private sector valuations to a public sector intangible asset environment. In a general sense, this paper seeks to develop a methodology for valuing intangible assets of any given geographical region of Australia, by quantifying the brand value of that region (objective 1). In a specific sense, this paper seeks to apply this valuation methodology to Noosa in order to determine a premium attributable to operating a business in the region (objective 2). In pursuance of objective one of this study, a series of robust .Australia-wide industry-based models are built. In pursuance of objective two of this study, a 21.2% premium is attributable to operating a business in Noosa.
Additional Notes Variant title: Valuation of geographical brand assets.

 
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Created: Mon, 22 Nov 2010, 13:04:30 EST by Muhammad Noman Ali on behalf of The University of Queensland Library