Pop Brands: Branding, popular music and young people

Carah, Nicholas Pop Brands: Branding, popular music and young people. New York, U.S.A.: Peter Lang, 2010.

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Author Carah, Nicholas
Title Pop Brands: Branding, popular music and young people
Place of Publication New York, U.S.A.
Publisher Peter Lang
Publication year 2010
Sub-type Research book (original research)
Volume 11
Series Mediated youth
ISBN 9781433105654
Language eng
Total number of pages 199
Collection year 2011
Formatted Abstract/Summary
Contents: "Money and TV destroyed this thing!": mediated youth, popular music and the brandscape --
Music--as it should be: the work of meaning making --
"I pushed my way to the front with every band I saw": mediating live music --
"We are not here to endorse products; we are just here to play music": musicians in the brandscape --
"Enjoy responsibly!": young people as brand co-creators --
"I'm here to party--": the social narratives of brands --
Brand builders --
The future of mediated youth.
Q-Index Code A1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Description: xxi, 199 p. : ill. ; 24 cm.

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Created: Mon, 15 Nov 2010, 17:22:17 EST by Dr Nicholas Carah on behalf of School of Journalism and Communication