The economics of trademark infringement

Ardill-Walker, Janine. (1994). The economics of trademark infringement Honours Thesis, School of Economics, The University of Queensland.

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Author Ardill-Walker, Janine.
Thesis Title The economics of trademark infringement
School, Centre or Institute School of Economics
Institution The University of Queensland
Publication date 1994
Thesis type Honours Thesis
Total pages 92
Language eng
Subjects 14 Economics
Formatted abstract
Economic analysis of trademarks has been minimal. Thus this paper provides a general overview of the economic principles underlying trademarks. Specifically it examines the role of trademarks in overcoming the inefficiencies inherent in markets hindered by asymmetric information. The paper finds that trademarks can increase efficiency through their ability to distinguish between products with unobservable differences in variety and quality. In turn this reduces the search costs of consumers, as well as acting as a countenance in ensuring continuous quality levels of marked goods and services. In order for trademarks to efficiently perform these functions, however, they must be protected from infringement. Infringement represents a theft of the income stream from intellectual property and diminishes the incentives for trademark owners to invest in quality assuredness. It also reduces the efficiency with which consumers can access the information inherent in marks. Trademarks can also assist in the erection of barriers to entry, thereby reducing efficiency. Overall, however, the efficiency increases that result from trademarks will be far greater than the negative effects. Finally some statistics are derived to measure the losses in profits to the Australian clothing and footwear industry as a result of counterfeiting.

Document type: Thesis
Collection: UQ Theses (non-RHD) - UQ staff and students only
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Created: Tue, 09 Nov 2010, 16:40:28 EST by Muhammad Noman Ali on behalf of The University of Queensland Library