Consumer valuation of a product's "environmentally friendly" characteristic : the case of recycled paper

Simpson, Janelle G. (1992). Consumer valuation of a product's "environmentally friendly" characteristic : the case of recycled paper Honours Thesis, School of Economics, The University of Queensland.

       
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Author Simpson, Janelle G.
Thesis Title Consumer valuation of a product's "environmentally friendly" characteristic : the case of recycled paper
School, Centre or Institute School of Economics
Institution The University of Queensland
Publication date 1992
Thesis type Honours Thesis
Total pages 111
Language eng
Subjects 14 Economics
Formatted abstract This thesis considers the role an "environmentally friendly" characteristic plays in determining consumer choice between close substitutes, through a case study of the consumer's recycled paper purchase decision. This thesis determines how much consumers are prepared to pay for the recycled characteristic of recycled paper using the contingent valuation method. A 'willingness to pay' survey has been conducted using the dichotomous choice elicitation method. The statistical modelling technique of logit analysis has been used to estimate the economic value of the recycled characteristic to paper consumers. This thesis finds that consumers of a product positively value an "environmentally friendly" characteristic and are prepared to pay extra for a product containing such a characteristic.

 
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Created: Tue, 09 Nov 2010, 14:56:35 EST by Muhammad Noman Ali on behalf of The University of Queensland Library