The use of multimedia in system interface design has grown rapidly, however, there is a Jack of theory to support this. Hence, there is a need for guidelines to direct multimedia interface design.
Cognitive psychology (style) is intimately related to the design of computer system, and is believed to have an important impact on the design of system interface. This research articulates the relationship between cognitive style and multimedia interface design. It identifies individual's preferences for the design of multimedia interface, and with these preferences suggest guidelines for multimedia interface design.
The findings of this research suggest that the advantages that multimedia brings are merely novelty effects. With increased usage, users preferred practicality over multimedia interface.
Furthermore, cognitive style might only have little impact on the design of multimedia interface. Rather, the impact of users' computer experience and users' purpose of using the system might be greater.