Unintended effects of memory on decision making: A breakdown in access control

Humphreys, Michael S., Tangen, Jason M., Cornwell, T. Bettina, Quinn, Emerald A. and Murray, Krista L. (2010) Unintended effects of memory on decision making: A breakdown in access control. Journal of Memory and Language, 63 3: 400-415. doi:10.1016/j.jml.2010.06.006

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Author Humphreys, Michael S.
Tangen, Jason M.
Cornwell, T. Bettina
Quinn, Emerald A.
Murray, Krista L.
Title Unintended effects of memory on decision making: A breakdown in access control
Journal name Journal of Memory and Language   Check publisher's open access policy
ISSN 0749-596X
Publication date 2010-10
Sub-type Article (original research)
DOI 10.1016/j.jml.2010.06.006
Volume 63
Issue 3
Start page 400
End page 415
Total pages 16
Place of publication Maryland Heights, MO, U. S. A.
Publisher Academic Press
Collection year 2011
Language eng
Abstract A hybrid evaluative-conditioning/source-monitoring paradigm is put forward as an alternative to the standard evaluative-conditioning paradigm. The first experiment paired brand names with a small number of attractive or unattractive female faces and used a likeability rating task as well as a source monitoring task. The second experiment paired words which differed along a masculine–feminine dimension with male and female faces, and used a speeded judgment about whether words were stereotypically masculine or feminine. The third experiment paired words that differed along an active–inactive dimension with male and female faces and used a variation of the Implicit Association Test where judgments about whether words were active or inactive were mixed with judgments about whether faces were male or female. In all three experiments, we observed transfer between the recently acquired information and the judgment task. In addition, the three experiments progressively reduce the probability of demand characteristics. We explain the results in this paradigm, and in many other paradigms, as a breakdown in access control. We also point to several similarities between existing theories of evaluative conditioning and memory phenomena/theories that have gone unnoticed in the evaluative conditioning literature.
Keyword Memory
Decision making
Source monitoring
Access control
Evaluative conditioning
Implicit Association Test
Contingency Awareness
Brand choice
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online 17 July 2010.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
School of Psychology Publications
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Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 3 times in Scopus Article | Citations
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Created: Sun, 24 Oct 2010, 00:10:30 EST