An appraisal of the future for native meat industries

Goodfellow, Justin D. (1995). An appraisal of the future for native meat industries Master's Thesis, School of Economics, University of Queensland.

       
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Author Goodfellow, Justin D.
Thesis Title An appraisal of the future for native meat industries
School, Centre or Institute School of Economics
Institution University of Queensland
Publication date 1995
Thesis type Master's Thesis
Total pages 92
Language eng
Subjects 14 Economics
Formatted abstract The study of consumer behaviour is one of the fundamental fields of inquiry within the economics discipline. The analysis of consumer demand for a good and the use of appropriate methods to increase that demand can profoundly affect the level and duration of its popularity and the relative competitiveness of the industry from whence it originates.

Consumer preference for a good is created when satisfaction is gained from its traits or the good in its entirety. The extent to which consumers are indifferent towards a good and its close substitutes will also determine its demand. At the individual level a consumers' budget and the price of a good will have a significant effect on demand. Relative prices and the income of consumers will also affect the level of demand for any commodity. Other variables also influence consumer behaviour including taste the price of any complementary goods and consumer expectations regarding future prices or the availability of the good in periods ahead. Religious, cultural and ethical considerations may also influence the behaviour of the individual consumer.

This report will touch on these determinants of demand and the potential success and constraints for the development of Australian native meat industries.

This writer will attempt to provide an insight into the direction that native meat industries are heading, the obstacles that are currently faced and the development that is possible. These infant industries currently provide limited quantities of meat for sale. To an extent they are presently unsought products with consumers being either unaware of their existence or unwilling to purchase such products. The three types of meat that will be discussed in this report are Kangaroo, Emu and Crocodile products. These do not cover all foodstuffs from native sources that are available, but can provide some guide as to the native game meat market as a whole.

The introduction and background will discuss past and present farming methods and species histories whilst the literature review will discuss economic principles and lead into a review of prior work in this area. A Strengths, Weaknesses. Opportunities and Treats Analysis (SWOT Analysis) will then canvass the important traits that currently face this type of industry.

This report will hopefully enable a concise set of statements to be forwarded that explain the necessary actions that will secure the future of these emerging industries. This may allow marketing strategies to be suggested and in turn, policies that can be adopted at the industry level.


 
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