Applying the technology acceptance model and diffusion of innovation theory to the acceptance and adoption of search formats : an empirical study

Besseberg, Kjell-Arne. (1999). Applying the technology acceptance model and diffusion of innovation theory to the acceptance and adoption of search formats : an empirical study Honours Thesis, Graduate School of Management, The University of Queensland.

       
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Author Besseberg, Kjell-Arne.
Thesis Title Applying the technology acceptance model and diffusion of innovation theory to the acceptance and adoption of search formats : an empirical study
School, Centre or Institute Graduate School of Management
Institution The University of Queensland
Publication date 1999
Thesis type Honours Thesis
Total pages 100
Language eng
Subjects 1503 Business and Management
Formatted abstract This study examines the to what degree the technology acceptance model and the diffusion of innovation theory are able to predict future usage of both electronic and printed formats in the process of searching for journal publication information for a research project. Though little research has been conducted on the perception of new formats used for searching for journal publication information, many studies have emphasised on the huge amount of money spent on information technology and software investment each year. Libraries, which provide most of the information requested by scientists, have only a certain amount of money to spend on information tools. Therefore, today's libraries would soon face the choice between emphasising on printed formats or significantly increase the magnitude and availability of electronic formats. To make the right choice it is important to investigate scientists' perception of the formats, and a questionnaire was sent out on electronic mail to several hundred scientists within one research organisation in Australia. Data collected from the questionnaires showed that electronic journals have the highest correlation with self reported usage compared to both printed journals and electronic databases. The technology acceptance model implicates that it could be expected a higher use of electronic journals in the future and the diffusion of innovation theory identifies younger scientists to be more likely to use electronic journals than older scientists. These indications give the electronic journals a bright future, but both standardisation and reputation are problems that the format has to solve in aiming for a complete adoption among scientists.


Another interesting finding is that this study supports previous studies that claim there is no need for two versions of the technology acceptance model. Though this study tests both entirely new (electronic journals) and old (printed journals and electronic databases) formats, the relationships in the model do not differ as they are predicted in the original studies from Davis (1989) and Davis et. al (1989).
Keyword Searching, Bibliographical -- Technological innovations.
Research -- Technological innovations.

 
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Created: Fri, 15 Oct 2010, 11:47:30 EST by Muhammad Noman Ali on behalf of The University of Queensland Library