Satisfaction-Loyalty: It’s Not that Simple

Dagger, Tracey, S. and David, Meredith E. (2009). Satisfaction-Loyalty: It’s Not that Simple. In: 2009 AMS Annual Conference “Marketing for a Better World”. Academy of Marketing Science 2009 Annual Conference, Baltimore, Maryland, (). 20- 23 May 2009.


Author Dagger, Tracey, S.
David, Meredith E.
Title of paper Satisfaction-Loyalty: It’s Not that Simple
Conference name Academy of Marketing Science 2009 Annual Conference
Conference location Baltimore, Maryland
Conference dates 20- 23 May 2009
Proceedings title 2009 AMS Annual Conference “Marketing for a Better World”
Publication Year 2009
Sub-type Oral presentation
Language eng
Subjects 1505 Marketing
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes SESSION – 9.5 – KENT A Service Marketing Track – Competitive Paper Session Title: Developing Customer Relationships/Loyalty

Document type: Conference Paper
Collection: UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Tue, 12 Oct 2010, 09:41:19 EST by Thelma Whitbourne on behalf of Faculty of Business, Economics & Law