Thin-sliced thoughts and theory's ends

Andrejevic, Mark (2010) Thin-sliced thoughts and theory's ends. MediaTropes, 2 2: 45-64.

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Author Andrejevic, Mark
Title Thin-sliced thoughts and theory's ends
Journal name MediaTropes   Check publisher's open access policy
ISSN 1913-6005
Publication date 2010
Sub-type Article (original research)
Open Access Status File (Publisher version)
Volume 2
Issue 2
Start page 45
End page 64
Total pages 22
Place of publication Toronto, ON, Canada
Publisher Ryerson University
Collection year 2011
Language eng
Subject 2002 Cultural Studies
Formatted abstract
This article explores a variety of techniques for “cutting through the clutter” in an era of information glut: body language, neuromarketing, and data mining. It traces connections between these different strategies by arguing that they converge on an understanding of the social, political, and economic roles of information, which challenge the empowering promise of the digital information revolution. The attempt to short-circuit the discursive content of communication in order to get straight at the underlying sentiment is symptomatic of an impasse that Slavoj Zizek describes in terms of the demise of symbolic efficiency. The promise of direct access to emotional truths modeled, for example by deception detection experts on the show Lie to Me compensates for what might be described as a vernacular postmodernism in which representations are understood to be not only subject to contrivance, but completely reducible to it. The result, this article argues, is a shift in the relationship of information to power, and thus in strategies for challenging or resisting it.
Keyword Rapid cognition
Thin-sliced thought
Body language
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Article pp.45-64

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
Centre for Critical and Cultural Studies Publications
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Created: Mon, 11 Oct 2010, 11:16:01 EST by Maria Campbell on behalf of Centre for Critical and Cultural Studies