From Neighbours to packed to The Rafters: Accounting for longevity in the evolution of Aussie soaps

Ward, Sue, O'Regan, Tom and Goldsmith, Ben (2010) From Neighbours to packed to The Rafters: Accounting for longevity in the evolution of Aussie soaps. Media International Australia Incorporating Culture and Policy, 136: 162-176.


Author Ward, Sue
O'Regan, Tom
Goldsmith, Ben
Title From Neighbours to packed to The Rafters: Accounting for longevity in the evolution of Aussie soaps
Journal name Media International Australia Incorporating Culture and Policy   Check publisher's open access policy
ISSN 1329-878X
Publication date 2010-08
Sub-type Article (original research)
Issue 136
Start page 162
End page 176
Total pages 15
Place of publication St. Lucia, Qld. Australia
Publisher School of English, Media Studies and Art History in association with the Centre for Critical and Cultural Studies, University of Queensland
Collection year 2011
Language eng
Abstract If there is one television programming staple for which Australian television drama is known internationally, it is the long-running television soap, with Neighbours (originally produced by Grundy in 1985) lauded as ‘the most outstanding example of Australian series export’ (Cunningham and Jacka, 1996). Twenty-five years on, this program still airs on domestic and international TV schedules five days a week, despite waning popularity with local Australian audiences. Considering past interest in the success and longevity of this soap, it is apposite to look again at the continuing progress of Neighbours foremost as a global brand. In comparison, Packed to the Rafters is treated here as a contemporary version of familiar Aussie themes related to everyday middle-class suburbia, populated with blue skies and feel-good characters expressing wholesome family values, but with a stylistic innovation defined here as domestic realism. As part of the production ecology of the late 2000s, Packed to the Rafters demonstrates the considerable role for local drama productions as loss leaders and flagship programming for commercial freeto-air networks up against an increasingly difficult domestic market.
Keyword Neighbours (television program)
Packed to the Rafters (television program)
Television Programs
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
School of Communication and Arts Publications
Centre for Critical and Cultural Studies Publications
 
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Created: Sun, 10 Oct 2010, 00:02:26 EST