An investigation into the implementation of strategic alliances in small freight forwarding firms in Queensland / Vanessa Ratten.

Ratten, Vanessa. (1999). An investigation into the implementation of strategic alliances in small freight forwarding firms in Queensland / Vanessa Ratten. , Graduate School of Management., The University of Queensland.

       
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Author Ratten, Vanessa.
Thesis Title An investigation into the implementation of strategic alliances in small freight forwarding firms in Queensland / Vanessa Ratten.
School, Centre or Institute Graduate School of Management.
Institution The University of Queensland
Publication date 1999
Total pages 132
Subjects 14 Economics
Formatted abstract Chapter one identifies the broad directions of the study and introduces the research problem:

RP: Not much is known about how strategic alliances are implemented in small freight forwarding firms in Queensland. Chapter two establishes theoretical foundations upon which the research effort is based and makes possible the development of three research issues:

RI 1: How does a freight forwarding firm enter a strategic alliance?

RI 2: What is the role of freight forwarders in the global airline context?

RI 3: What benefits do freight forwarders obtain from strategic alliances?

Chapter three addresses the research paradigm and establishes that case study methodology is the most appropriate approach for investigating the research problem. The chapter also explains the methods used in case study research for data collection and data analysis.

Chapter four presents the patterns of results for each research issue using the methods of data analysis explained in chapter three. The research findings for the first research issue suggest that strategic alliance development activities can be seen in the processes of freight forwarding firms. However, the order and format of the development activities is not uniformed and the formality of the development process varies widely. The results also show the development processes of strategic alliances exhibited lower levels of process formality.

Indeed, the formality and quality of the development process are intimately related. The quality of developmental activity is greater for those freight forwarders with a strategic plan. Documentation can be seen as providing the right information to be able to raise relevant issues at critical phases of the strategic alliance development phase.

The research findings relating to the second research issue suggest a combination of both internal and external factors influence the strategic alliance development decisions in freight forwarding firms. More specifically, freight forwarders are highly aware of the difficulty in implementing strategic alliances.

The research findings relating to the third research issue suggest that there are many benefits of strategic alliances in relation to freight forwarding firms, with firms believing that such information has implications for success and profitability. However, the establishment of a process of communication with the strategic alliance partners is not widespread among the respondents.

Chapter five discusses the conclusions and implications of the entire research study. The conclusion also demonstrates that the findings of this thesis will enhance our understanding on the implementation of strategic alliances.
Keyword Freight forwarders -- Queensland.

 
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