Effects of multiple sponsorships on consumer response outcomes

Chien, P. Monica (2007). Effects of multiple sponsorships on consumer response outcomes. In: Proceedings of: 20th European Marketing Academy (EMAC) Doctoral Colloquium 2007. EMAC 20th Doctoral Colloquium 2007, Reykjavik, Iceland, (). 20-22 May 2007.


Author Chien, P. Monica
Title of paper Effects of multiple sponsorships on consumer response outcomes
Conference name EMAC 20th Doctoral Colloquium 2007
Conference location Reykjavik, Iceland
Conference dates 20-22 May 2007
Proceedings title Proceedings of: 20th European Marketing Academy (EMAC) Doctoral Colloquium 2007
Publisher European Marketing Academy (EMAC)
Publication Year 2007
Sub-type Oral presentation
Total pages not found
Language eng
Subjects 1402 Applied Economics
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown

 
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Created: Fri, 02 Jul 2010, 09:10:05 EST by Jon Swabey on behalf of Faculty of Business, Economics & Law