Exploring preschool children's taste preferences as related to their knowledge of food brands

McAlister, Anna Rachel and Cornwell, T. Bettina (2008). Exploring preschool children's taste preferences as related to their knowledge of food brands. In: James R Brown, Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints. Proceedings of: AMA Summer Educator's Conference 2008. American Marketing Association Summer Educator's Conference 2008, San Diego, CA, U.S.A., (393-394). 8-11 August 2008.


Author McAlister, Anna Rachel
Cornwell, T. Bettina
Title of paper Exploring preschool children's taste preferences as related to their knowledge of food brands
Conference name American Marketing Association Summer Educator's Conference 2008
Conference location San Diego, CA, U.S.A.
Conference dates 8-11 August 2008
Proceedings title Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints. Proceedings of: AMA Summer Educator's Conference 2008   Check publisher's open access policy
Place of Publication Chicago, ILL, U.S.A.
Publisher Curran Associates
Publication Year 2008
ISBN 9781605606187
1605606189
978-0-87757-333-3
0-87757-333-6
ISSN 0888-1839
Editor James R Brown
Volume 19
Start page 393
End page 394
Total pages 2
Language eng
Formatted Abstract/Summary
We determine the extent to which children’s development of taste preferences is related to their knowledge of food brands. We are interested to learn whether children who are well acquainted with popular brands of fast-food and soda develop pervasive preferences for foods that are high in salt, fat, and sugar. In the literature on children’s taste preferences, we find no existing measure of pervasive taste preferences. To this end, the pilot study was used to develop a survey to measure taste preferences for salt, fat, and sugar (aka SFS Palate Survey).
© Copyright 2008, American Marketing Association
Subjects 1799 Other Psychology and Cognitive Sciences
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes Presented during session "Food, Tobacco and Water".

 
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Created: Thu, 01 Jul 2010, 15:13:29 EST by Jon Swabey on behalf of Faculty of Business, Economics & Law