Multiple sponsorship effects on consumer response outcomes

Chien, Monica (2006). Multiple sponsorship effects on consumer response outcomes. In: UQ Business School Research Colloquium, Brisbane, Qld, Australia, (). 9 June 2006.

Author Chien, Monica
Title of paper Multiple sponsorship effects on consumer response outcomes
Conference name UQ Business School Research Colloquium
Conference location Brisbane, Qld, Australia
Conference dates 9 June 2006
Publication Year 2006
Sub-type Oral presentation
Open Access Status
Subjects 1503 Business and Management
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown

 
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Created: Thu, 01 Jul 2010, 14:22:52 EST by Jon Swabey on behalf of Faculty of Business, Economics & Law