Children's formation of brand attitudes: Age of onset and importance of product category

McAlister, Anna R. and Cornwell, T. Bettina (2007). Children's formation of brand attitudes: Age of onset and importance of product category. In: Joseph R. Priester, Deborah J. MacInnis and C.Whan Park, Advertising and Consumer Psychology 2007: New Frontiers in Branding: Attitudes, Attachments, and Relationships. Proceedings of the 26th Annual Advertising and Consumer Psychology Conference. ACP 2007: 26th Annual Advertising and Consumer Psychology Conference, Santa Monica, CA, U.S.A., (15-16). June 2007.


Author McAlister, Anna R.
Cornwell, T. Bettina
Title of paper Children's formation of brand attitudes: Age of onset and importance of product category
Formatted title
Children’s formation of brand attitudes: Age of onset and importance of product category
Conference name ACP 2007: 26th Annual Advertising and Consumer Psychology Conference
Conference location Santa Monica, CA, U.S.A.
Conference dates June 2007
Proceedings title Advertising and Consumer Psychology 2007: New Frontiers in Branding: Attitudes, Attachments, and Relationships. Proceedings of the 26th Annual Advertising and Consumer Psychology Conference
Place of Publication Santa Monica, CA, U.S.A.
Publisher Society for Consumer Psychology
Publication Year 2007
Editor Joseph R. Priester
Deborah J. MacInnis
C.Whan Park
Start page 15
End page 16
Total pages 2
Language eng
Formatted Abstract/Summary
Cradle-to-grave strategies are used by marketers to promote brands to children and facilitate lifelong brand relationships. The outcomes of these relationships are clear: research shows that adults tend to choose brands they have used since childhood. However, little is known about the early stages of brand relationships. This research introduces a framework from which to investigate children's formation of brand attitudes. Principles from marketing and psychology are integrated to determine whether the age of brand attitude formation varies as a function of individual differences in children’s development and to address whether the typical age of this milestone differs across product categories. Attitudes are discussed in terms of a child’s ability to make attributions about users of various brands.
2007 Copyright @ Society For Consumer Psychology
Subjects 1402 Applied Economics
1701 Psychology
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes Published under "Attitudes".

 
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Created: Mon, 10 May 2010, 09:45:07 EST by Jon Swabey on behalf of Faculty of Business, Economics & Law