Avoiding uncertainty in Hofstede and GLOBE

Venaik, Sunil and Brewer, Paul (2010) Avoiding uncertainty in Hofstede and GLOBE. Journal of International Business Studies, 41 8: 1294-1315. doi:10.1057/jibs.2009.96

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads

Author Venaik, Sunil
Brewer, Paul
Title Avoiding uncertainty in Hofstede and GLOBE
Journal name Journal of International Business Studies   Check publisher's open access policy
ISSN 0047-2506
Publication date 2010-10
Year available 2010
Sub-type Article (original research)
DOI 10.1057/jibs.2009.96
Volume 41
Issue 8
Start page 1294
End page 1315
Total pages 22
Place of publication United Kingdom
Publisher Palgrave Macmillan Ltd
Collection year 2011
Language eng
Subject C1
150308 International Business
910402 Management
Formatted abstract
This paper compares the Uncertainty Avoidance (UA) dimension of national culture across the Hofstede and GLOBE models, looking at relationships in both data and analysis. Rather than mutual support, we detail major differences and anomalies across the studies. We show how these anomalies are resulting in contradictory explanations in research on national differences across a range of individual-, firm- and country-level phenomena. We clarify the UA measurement in both Hofstede and GLOBE, and find that the two models are measuring different components of the UA construct. We propose a two-component model of UA, namely, UA-stress and UA-rule orientation, and confirm its validity with national culture data from the Hofstede and GLOBE studies, and economic data from the World Bank. We also explain the negative GLOBE UA practices–values relationship using motivational theories. A way forward in future UA-related research is suggested. The Hofstede UA index, the GLOBE UA practices scores and the GLOBE UA values scores should be used within the specific domains that they represent: that is, stress, rule orientation practices and rule orientation aspirations, respectively. Resolving the contradictions in UA between and within Hofstede and GLOBE will help cross-cultural researchers develop more robust theories and more practical recommendations for international business management.
Keyword National culture
uncertainty avoidance
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Received 16 June 2008; Revised 19 August 2009; Accepted 24 August 2009; Published online 7 January 2010

Document type: Journal Article
Sub-type: Article (original research)
Collections: Faculty of Business, Economics and Law -- Publications
Official 2011 Collection
UQ Business School Publications
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 57 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 61 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Fri, 30 Apr 2010, 11:58:35 EST by Karen Morgan on behalf of UQ Business School