The development of VAG—a 3D virtual agribusiness environment and strategy game

Bryceson, K. P. (2009) The development of VAG—a 3D virtual agribusiness environment and strategy game. Electronic Commerce Research, 9 1 - 2: 27-47. doi:10.1007/s10660-009-9026-4

Author Bryceson, K. P.
Title The development of VAG—a 3D virtual agribusiness environment and strategy game
Journal name Electronic Commerce Research   Check publisher's open access policy
ISSN 1389-5753
Publication date 2009-03-10
Year available 2009
Sub-type Article (original research)
DOI 10.1007/s10660-009-9026-4
Volume 9
Issue 1 - 2
Start page 27
End page 47
Total pages 21
Editor Bezalel Gavish (Editor-in-Chief)
Savvas Papagiannidis (Guest Editor)
Michael Bourlakis (Guest Editor)
Feng Li (Guest Editor)
Place of publication United States
Publisher Springer New York LLC
Language eng
Subject C1
080111 Virtual Reality and Related Simulation
970113 Expanding Knowledge in Education
Abstract VAG—a prototype animated, interactive, three-dimensional virtual environment model of a supply chain in the agribusiness sector has been developed as a CD-based game of strategy. Users (players) have to both create their supply chain by choosing the components that make it up, and then play the game in the role of the Manager of one of the components in it: the goal being to maximise the success of that component. Evaluation of the player’s business acumen and the ‘health’ of the particular component in the supply chain are calculated based on the information use and decision making that transpires. Animation and activated 3D graphics of decision making are trialled as a way of providing an immersive learning experience (the “Know How” rather than simply the “Know What”). This paper introduces VAG Version 1—the concept, the issues and the workarounds required to create this first version as a demonstration tool to enhance agribusiness education and research. A small sample qualitative evaluation of the demonstration model is included to provide some feedback to the future design and development of the concept. The future developmental opportunity for extending VAG into a massive multiplayer online game in true virtual reality is also briefly discussed as a way of extending “E” learning scenarios.
Keyword Agribusiness
Supply chain
Virtual reality
Computer games education
Q-Index Code C1
Q-Index Status Provisional Code
Additional Notes © Springer Science+Business Media, LLC 2009

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Agriculture and Food Sciences
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Citation counts: TR Web of Science Citation Count  Cited 1 times in Thomson Reuters Web of Science Article | Citations
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Created: Wed, 21 Apr 2010, 14:44:21 EST by Marie-Louise Moore on behalf of School of Integrative Systems