Issues of tourism branding and nation building in China

Scott, Noel R., Ashton, Suwaree (Ann), Ding, Peiyi and Xu, Hg (2009). Issues of tourism branding and nation building in China. In: L. Dioko and X. Li, 3rd International Conference on Destination Branding and Marketing, Macau, China, (1-13). 2-4 December 2009.

Author Scott, Noel R.
Ashton, Suwaree (Ann)
Ding, Peiyi
Xu, Hg
Title of paper Issues of tourism branding and nation building in China
Conference name 3rd International Conference on Destination Branding and Marketing
Conference location Macau, China
Conference dates 2-4 December 2009
Place of Publication Macau, China
Publisher Institute for Tourism Studies, Colina de Mong-Ha, Macao SAR
Publication Year 2009
Sub-type Fully published paper
Editor L. Dioko
X. Li
Start page 1
End page 13
Total pages 13
Language eng
Subjects EX
900301 Economic Issues in Tourism
150603 Tourism Management
Keyword China
Image
brand architecture
brand fit
destination management
Q-Index Code EX
Q-Index Status Provisional Code

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Wed, 21 Apr 2010, 01:32:55 EST by Claire Shuter on behalf of School of Tourism