Power in destination branding

Marzano, Giuseppe and Scott, Noel (2009) Power in destination branding. Annals of Tourism Research, 36 2: 247-267. doi:10.1016/j.annals.2009.01.004

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Author Marzano, Giuseppe
Scott, Noel
Title Power in destination branding
Journal name Annals of Tourism Research   Check publisher's open access policy
ISSN 0160-7383
Publication date 2009
Year available 2009
Sub-type Article (original research)
DOI 10.1016/j.annals.2009.01.004
Volume 36
Issue 2
Start page 247
End page 267
Total pages 21
Editor John Tribe
Place of publication U.K.
Publisher Elsevier
Collection year 2010
Language eng
Subject C1
900301 Economic Issues in Tourism
150603 Tourism Management
Abstract This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcome even if there is a lack of unity and collaboration amongst stakeholders. Furthermore this study provides a detailed inventory of how stakeholders advanced their interests in a branding process by using power in the forms of persuasion and authority. The Gold Coast, Australia, destination branding process was selected as a case study as it provides a context where branding is of singular importance to stakeholders.
Keyword Destination branding
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 35 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 55 times in Scopus Article | Citations
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Created: Fri, 09 Apr 2010, 15:41:25 EST by Claire Shuter on behalf of School of Tourism