Leisure capital in the new economy: The rapid rise of the multiplex in India

Mabbott Athique, Adrian (2009) Leisure capital in the new economy: The rapid rise of the multiplex in India. Contemporary South Asia, 17 2: 123-140. doi:10.1080/09584930902860843

Author Mabbott Athique, Adrian
Title Leisure capital in the new economy: The rapid rise of the multiplex in India
Journal name Contemporary South Asia   Check publisher's open access policy
ISSN 0958-4935
Publication date 2009-06-01
Year available 2009
Sub-type Article (original research)
DOI 10.1080/09584930902860843
Volume 17
Issue 2
Start page 123
End page 140
Total pages 18
Editor John Zavos
Place of publication London
Publisher Routledge
Collection year 2010
Language eng
Subject C1
200299 Cultural Studies not elsewhere classified
890402 Film and Video Services (excl. Animation and Computer Generated Imagery)
140202 Economic Development and Growth
Abstract The ascendance of the multiplex film theatre in India has great significance in the creation of new public space, and is part and parcel of the long-running contestation of modernity and citizenship in postcolonial India. However, while the histories of urbanism, cinema and modern politics are usefully indicative of each other, their relationship in this instance also needs to be further related to the history of leisure capital in India and, in particular, to the contemporary dynamics of the media economy. The rise of the multiplex is closely related to the re-organisation of working practices and of capital investment within the film exhibition sector. The aggregation of interests within what has traditionally been a highly fragmented industry with largely informal organisation is a result of both the entry of outside concerns into the theatrical market and of operational change within the industry itself as leading players pursue an agenda of 'corporatisation'. It is these new corporate entities, funded by institutional investors and public flotation, that dominate the multiplex business, which has arisen in marked contrast to the loose agglomeration of family-owned theatres that have previously characterised theatrical exhibition in India. As the leading multiplex brands embark upon a massive programme of expansion into India's second-tier cities, this paper provides a critical account of the emerging political economy of the multiplex paradigm.
Keyword India
film industry
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
Centre for Critical and Cultural Studies Publications
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Created: Fri, 09 Apr 2010, 14:39:23 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies